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Friday, April 20, 2012

FOR IMMEDIATE RELEASE: Transcript of Previously Aired WPR Report


Wallkill Public Radio:


Cookies Are a Sometimes Food


A Behind the Scenes Look at the Truth      submitted by Axon


In 2007 the calorically unflappable Cookie Monster appeared in a Martha Stewart video spot shocking the world with a new campaign slogan - ‘Cookies are a sometimes food’ - seemingly disavowing his exclusivity to the sweet, round delights. Now a ‘pro hand-fruit’ lobbying candidate, Cookie Monster has been accused by the group True to Your Roots as having left the fundamental principles of his family name and heritage. Since 2008 they have been protesting to boycott any extension to his contract with the television series Sesame Street.

“He dun loowst heis miiind, that’s wut!” said Roots group leader Sally Carmine from McQuady, KY. “He shaamin’ his fam’uly and it ain’t riiiight! He teachin’ my kids disruspec’n yo mamma is fiiine and I git enough a’that awlready!”

Ms. Carmine, with the company of eight local group members, raises a crudely drawn poster above her head nailed to an old piece of broken fencing. Waving the image of a crossed out fruit salad at the few passing cars traveling through the intersection of KY-105 & 261, Sally shouts repetitively, “Respec’ yo mamma! Eat you’s cookies!”. The owner of the Ashland gasoline station they have congregated in front of hands out free bottles of Diet Pepsi to the protesters as testimony of his support. He also supplies them with expired packages of Oreo cookies which would normally be carted across the street to the Pleasant View Baptist Church’s free food store for the impoverished. Instead, angry Roots members fling them at passing electric and especially Smart cars, concluding that such Liberal environmentalists must surely be in favor of Cookie Monster’s switch to farm-fresh fruits.

One must wonder if this group would continue their anarchical rampage if they knew the true  nature of what has occurred under the guise of liberally progressive thinking on the part of Mr. Monster. WPR sources have uncovered the true story. They report that after decades of cookie addiction and several unsuccessful treatments at rehabilitation centers, Cookie Monster’s amassed fortune had been depleted by the turn of the century. By late 2006 his net worth had reported in the red for twenty-one consecutive quarters. A backwash of addiction related incidents had already caused major concern for the clean-cut, family friendly image Sesame Street desired to maintain. Dutifully, they declined to record new material for their cookie consuming icon until he had cleaned up his image. Reluctantly, he signed a ‘Cookie-free’ waiver and stared in a few segments entitled “Healthy Habits for Life”. So deeply mired in debt, Mr. Monster desperately grasped for work wherever his agent could book him. So it was that in 2007 Mr. Monster claimed an offer from the office of Martha Stewart.

Mrs. Stewart, after some personal failures of her own, was also looking to rebound and regain social acceptance. After her target audience became disillusioned at seeing their ‘White Knightess’ behind bars, Martha’s marketing agents explored ways to regain her cuddly and fuzzy appearance. They naturally gravitated  to the idea of inviting a Muppet to guest star on her show. Producers, spring boarding off the newly invented mindset created for Mr. Monster by Sesame Street, boldly proposed Cookie Monster announce his love of other foods and promote a moderate view of his namesake dessert. While initially uncooperative Cookie Monster gave way when management threatened to reveal scandalous photographs of him unconscious in a back alley following a post-rehab cookie binge.

While the office of Martha Stewart refused to comment it would seem the slogan itself was the brainchild of a Liberal janitor who worked on the set. Vexed with having to constantly clean up cookie crumbs in the break room, he was heard muttering “Why there always cookie platters up in here? People crunchin’ and crumbin’ all over the flo’. Ain’t people heard’a fruit, veg’tables? No wonda’ them bafrooms all nasty! Cookies is a sometimes food, not ‘n all day long food.” With mild grammatical correction, the scriptwriters had their new slogan.  Having signed a contract that allowed for no creative license on his part Mr. Monster was obligated to conform to the script, although at first there was clear evidence of frustration. Eventually, the sizable compensation promised improved his mood and relations softened between Cookie and the Martha Stewart production studio. As we know the campaign was marginally successful, but it’s real impact came in polarizing its viewers. Both 'pro-liberal Cookie Monster' and 'anti-Leftist Cookie Monster' threads flooded the Web. Viral video giant, YouTube, also took note of the monumental event and promised to apportion Cookie Monster a majority stake in the royalties acquired from an advertising laced posting of the TV spot on their Web page. Cookie Monster approved its use, though he made it clear that his convictions did not mirror what was presented in the program.

When WPR requested an interview Mr. Monster declined after being notified he would receive no compensation for his time by this publicly funded radio station which, by the way, will send you a T-shirt with Cookie Monster announcing his pro-cookie alternatives slogan in recognition of any pledge you make to donate $100 or more. The lines are open so please call 1-800-555-7891 right now and make your pledge, showing your support for great public broadcasting such as the program you are enjoying right now.

Although Mr. Monster declined to be interviewed he had previously made an appearance on The Colbert Report in which he revealed a bit more about his past. He spoke of his trouble with moderation when it comes to cookie consumption. In connection with his extreme cookie abuse during the 1970s and 1980s Cookie Monster described himself to be “the Robert Downey Jr. of cookies”.

Our most recent reports indicate that, like many past rehabilitation center drop-outs, such as Lindsay Lohan and Charlie Sheen, Cookie Monster is now campaigning to host Saturday Night Live with hopes to marginalize his personal issues by reaching out to a peer group with more relaxed standards. He hopes to gain some much needed sympathy and, perhaps, some self-respect.


Your listening to WPR. I’m Axon.

(Support for WPR is provided by: The Music Conservatory of Westchester – Welcoming community, committed to the arts, where students of all ages and abilities develop their talents.

And by: The Robin Hood Foundation – Fighting poverty since 1988.)




-Axon



Thursday, April 12, 2012

Zack Cozart - Rookie of the Year for 2012?


Most MLB fans won't even recognize Cozart's name unless they are an intense baseball fanatic who is knee-deep in baseball prospect stat sheets. Some may have noticed him while scouring the waiver wire in their fantasy baseball league for priceless gems just waiting to be discovered. If you haven't heard of him, let me tell you why you likely will when ROY talks begin around the second half of the season.


Zack Cozart puts up impressive numbers for a short stop and has the defense to keep his team in the game.



1) OFFENSIVE NUMBERS

Take note of Cozart's stat lines so far in the majors. Yes, I know what you statistical ANALyzers out there will be screaming - "Small sample size!!! He's played a total of 17 games in 2011/2012 combined!". Well, simmer down a little, OK? I didn't say he will maintain his gaudy numbers. Once you see them yourself you will find that it would be very difficult to do so. But if you will humor me for a moment, I would like to draw your attention to a number of factors that, when combined, should make even the most dubious analyzer raise an eyebrow.

As previously alluded to, opening day 2012 was not Cozart's rookie debut. He was brought up from AAA ball last season and played 11 games before getting slammed into by a runner at second base which hyper-extended his elbow on his non-throwing arm, sidelining him for the remainder of the season. Interestingly, in his 37 at bats prior to the injury he collected 12 hits, 2 home runs, 6 runs, and 3 RBI. His sabermetric numbers were not bad either, thought he didn't acquire any walks and struck out six times. Regardless, a .324 average (OBP was the same) .486 slugging and .811 OPS are nice numbers for a SS just called up from the minors. Those numbers were nearly identical to the 323 at bats Cozart saw in the minors that year while playing for the Louisville Bats, the Reds' AAA club - .310 AVG, .357 OBP, .467 SLG, .825 OPS. In the process he marked up 100 hits, 7 home runs, 57 runs, and 32 RBI.

The question through the off-season was, "Will Cozart's return to the line-up after surgery to his elbow prove him to be just another 'flash-in-the-pan' player, or a durable vision of consistency?"

We seem to have our answer.

2012 numbers so far:
In 22 at-bats Cozart has acquired 10 hits, 1 home run, 2 triples (only one other player in the majors has as many), 2 doubles, 6 runs, 2 RBI, 3 SO and has also walked twice. He's holding onto an unmaintainable .455 AVG, .520 OBP, .864 SLG, and 1.384 OPS!

As already noted, right now the hard-core baseball statisticians are screaming at their computer screens "SMALL SAMPLE SIZE!!!!" I agree that these numbers are going to drop back down to normal levels, but there is a key factor that should not be overlooked - Cozart is getting better, not worse. Coming to the majors did not stunt his growth as a player, and his elbow injury last year didn't plague him with any set-backs. He's playing as good, if not better, than he did in AAA ball and his 11 games in the pros last season.

Then we have another facet to look at. Let's compare Cozart's performance so far this year to the elite players he shares a locker room with, Joey Votto and Jay Bruce.




So far he's outperforming them both in every category except for runs batted in and home runs - and he has half the strikeouts! The RBI deficiency can be explained by the fact that Zack is hitting in the 2-hole with a disappointing number of base runners getting on ahead of him. As for the home runs, Cozart was never sized up to be a 30+ home run guy, but he has been described as 'a contact hitter with some pop that is deceptively fast'. What that implies is we have another piece of Cozart's value that has yet to break out this year - stolen base potential in the 10-20 a season range. His ability to meet that number is verified when looking at his 2010 season with the Louisville Bats (AAA) when he nabbed 30 bags in 136 games.


Some may worry about the potential for pitchers to start throwing Cozart garbage that he can't swing at and then we'll watch all his offensive numbers plummet. Put that concern aside. Batting second means Cozart has home-run-threat Joey Votto coming up behind him. What pitcher wants to pitch around a rookie short stop to get to Votto? They'd rather face a hitter they have little experience throwing to than a man who sends even their better pitches into the outfield bleachers.

Another positive sign is that Cozart has shown plate discipline and lays off the bad balls waiting for a pitch he can slice into the gaps. Opposing pitchers that fall behind in the count will be forced to throw strikes, cringing as Cozart licks his rookie chops and eagerly munches on those meatballs dangling over the heart of the plate. It's a sweet position to be in and one that many good hitters have utilized such as Ryan Braun who hit in front of Prince Fielder very effectively the past couple of years.

But some who have never seen Cozart on the field might wonder if his defense will handicap his team to the point where Dusty Baker is forced to settle for the sub-par offensive stop, Paul Janish.

Short answer: Nuh uh!


2) DEFENSIVE SKILLS

What do you look for defensively at short stop? Someone who can cover ground and get to the ball before it scampers through to the outfield and turn it into an out, maybe even two. As we already discussed Cozart has been dubbed 'deceptively fast'. In the minors he had a 4.54 Range Factor (Assists+Put-outs/Games) and so far in the majors has an average RF9 (Assists+Put-outs/Innings Played) of 5.80. The league average RF9 is 4.31.

Range?  CHECK.

Also of note, so far this season Cozart is ranked 8th out of all major league short stops in fielding. Not bad for a newbie who's also crushing the ball at the plate.

The best part is Zack has had no problem fitting in with Brandon Phillips and combining skills to start double plays at second base. I suppose the baseball world is used to the finesse-filled plays Phillips entertains the fans with because I tried to find a video of this fantastic double-play he got rolling in a game earlier this week, but came up with nothing. After searching online to no avail I figure the best I can do is describe it to you:

A sharp grounder back up the middle knocked down by Phillips. The runner on first, who had started running on the pitch, is hammering down the base path to second. Phillips makes a quick backhanded flip to Cozart who has zoomed in from his 3B-side adjusted position and, after making a quick foot-swipe over the second base bag, fires a rocket to first. Double play.

The point? Phillips' circus acrobatics and slight-of-hand plays are not throwing Cozart for a loop. He has instantly fallen in line with the infield crew and looks like he's been playing with the group for years. In fact, Cozart has already turned five double plays in six games, compared to his seven in 11 games last year.






 Zack Cozart is here to stay.


All evidence points to a long career in Great American Ball Park for Zack Cozart. He's only 26 so we haven't even seen his prime years. With Phillips and Votto locking down contracts for 6 and 10 years respectively, the Reds' infield should continue to stand out for years to come as a Gold Glove hot zone. Cozart has the potential to nab a few himself, and maybe even a Silver Slugger. But let's not get ahead of ourselves. First up? Rookie of the Year.


-Axon